Insights and Research
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Article
From ‘Made In China’ to ‘Made For China’: Malaysian businesses prioritise quality products, partnerships and millennials as key to driving China sales
Navigator: Made for China survey charts international businesses’ ambitions to sell to China’s fast growing consumer market
Article
Replicating Spritzer's Success in Guangzhou
A mineral water bottler is laying strong foundations for brand recognition beyond Malaysia's borders, expecting long term positive results for investors.
Article
Three steps to taking on major brands
Competing against established brands in new markets is a tough challenge